This is your special invitation to attend the first ever conference
Thursday, May 21, 2009 8:30 a.m. – 6:00 p.m.
Sheraton Hotel Grand Ballroom, Los Angeles
“Learn How China and the USA Can Profit in the New Economics of 2009
...and how California Companies Can Benefit”
This Conference will provide valuable insider information to the business owner on how to profit in China now. Expert speakers will go to the core of doing business in China while enticing Chinese investment in California. The U.S. Commercial Service and the District Export Council will demonstrate case histories of how they have provided valuable services to build a successful US-China business relationship. This is an excellent opportunity to network with and make valuable connections with the Southern California Chinese business leaders and other California businesses doing business in China.
Keynote Speaker
NBA Commissioner David Stern (invited)
Exporting the NBA Brand to China
David J. Stern leads a league that is the model for professional sports in operations, public service, global marketing and digital technology. Exporting this great American sport to China is among the most exciting marketing success stories of the past decade. Learn from Mr. Stern about the branding of the NBA in China, selection of key China markets, introductory tactics, broadcast strategy and use of the internet to accomplish their first stage goals. Where will the NBA in China go next? What lessons for the California manufacturer can be learned?
Under his leadership as Commissioner for the past 25 years, the NBA games are now televised in 215 countries in 41 languages. Since 2005, when he launched “NBA Cares”, the league and its players have donated more than $90-million to charity and donated more than 750,000 hours of services to needy families.
Featured Speakers
Ambassador Zhang Yun
Consul General, People’s Republic of China (invited)
Consul General Zhang Yun’s first Chinese government position was 33 years ago. His unique perspective on trade, investment and the current economic environment is based on these many years of experience. His front- line perspective from the Los Angeles Consulate on 2009 trade relations and government-to-government issues will provide important lessons for all concerned. Learn from the Consul General about new opportunities in trade and investment under President Obama’s administration.
Learn from Seasoned Pro’s How to Help Start…
and Expand Your Growth in China.
Mr. Richard Heckman, Chairman, Heckman Corporation, Palm Springs, CA gives the history of his acquisition of China Water and Drinks, China’s largest distributor of bottled water for $625-million late last year. Mr. Heckman is highly respected as the founder of United States Filter Corp., and as its CEO sold to Vivendi for approx. $8.2-billion. Mr. Heckman was CEO of Siemens Water Technologies and Chairman of K2, Inc. Learn from his strategic game plan to gain market share in China. California acquisitions of Chinese companies are always a learning experience.
“How to Grow A Successful Export Business to China” Exporters can learn the case history of Composite Technology Group, Irvine, CA. from Marvin W. Sepe, CEO & President. CTC exports its patented carbon fiber cables for electric power generation that are lighter and allow more current to be transmitted at a lower price. In 2008, CTC has sold more than $12-million to its Chinese distributor with significant sales increases expected. How did they structure their joint venture? What deal points make for a winning business partnership in China?
Panel: “Experts from the financial services arena give a current view of business practices, from taxation to joint venture agreements and other valuable information”. Learn from Ms. Su Ho, Partner, KPMG, LLC, International Tax Practices, for USA companies doing business in China and other finance and banking specialists from China and the USA about the impact of new Chinese banking regulations, import-export rules, new custom and VAT issues and the financial deal points to negotiate with Export Processing Zones and Logistics & Technical Parks in China.
Panel: How to use your tax dollars to expand trade for California products/services in China. Learn from the U.S. Commercial Service, District Export Council and other government agencies about how business owners can maximize low cost government services to encourage commerce. Learn from case histories in many sectors. Learn how to secure loan guarantees and export financing from David Josephson, Western Region Director, Import-Export Bank of America. Learn how to gain additional government support for exporters from Mr. William Zarit, Deputy Assistant Secretary, International Operations, for the U.S. Commercial Service, overseeing Commercial Sections in U.S. Embassies and newly appointed Minister Consular for Commercial Affairs in the Beijing Embassy.
Please note: all speakers are subject to change.
SPONSORED BY:
The District Export Council (DEC) is an organization of leaders from the local business community, appointed by the Secretary of Commerce, whose knowledge of international business provides a source of professional advice for local firms. For more than 30 years, DECs have served the United States by assisting companies in their local communities export, thus promoting our country's economic growth and creating new and higher-paying jobs for their communities.
Closely affiliated with the U.S. Commercial Service's U.S. Export Assistance Centers, the 56 DECs combine the energies of more than 1,500 exporters and private and public export service providers throughout the United States. DEC members volunteer their time to sponsor and participate in numerous trade promotion activities, as well as to supply specialized expertise to small and medium-sized businesses that are interested in exporting. http://www.scrdec.org
The American-Chinese CEO Society (ACCS) is a non-profit Southern California organization actively involved in connecting Chinese and U.S. companies with business leaders, local and State politicians and leaders of international trade organizations. The ACCS has prospered and now represents business owners and leaders of more than 100 organizations and companies. ACCS has sponsored numerous trade missions to China and has sponsored numerous trade delegations from China to purchase California products and services. The ACCS has affiliate offices in five major Chinese cities. www.American-Chineseceo.org
The U.S. Commercial Service is the trade promotion unit of the International Trade Administration of the U.S. Government. U.S. Commercial Service trade specialists in 107 U.S. cities and in more than 80 Embassy’s globally work with your company to help you get started in exporting or increase your sales to new global markets. Learn how your company can benefit in China with their Gold Key and International Partner Search and many other services. www.export.gov/pacificsouth.